E-commerce or using the internet for commercial activities, is a concept that is fast gaining ground. Earlier considered the domain of bigger companies, e-commerce solutions are now becoming in-creasingly popular with smaller businesses. In fact, digital marketing firms like Favcons Media often work with small businesses to develop their marketing capabilities.
The immediate benefits of better ROI and lower setting up costs are obvious. But what are the other more important benefits of e-commerce solutions for small businesses?
Integrate your business
While you may use your website as a retail store in itself, many smaller businesses have also learnt ways of using it to boost their offline business. For example, an eatery can use its website to collect orders for take-aways. Here, the online store exists not just to sell their own products, but also as conduit to the actual business. E-commerce solutions like this also reduces the business reliability on manpower.
For any business marketing data is invaluable. It helps them to prepare better strategies, cut out the flack, find areas of special focus, identify their weaknesses and strengths. In fact, big corporations often spend millions of such research. For Favcons this data is often automatic, a by-product of our services. For instance, a clothes retailer can find valuable information on popular merchandise, price range, time of purchase and demographic of the buyers.
Expand your market
One of the biggest constraints for small businesses is their market limitation. They do not have the resources to expand their marketing. Traditionally, that is! When it comes to e-commerce, they have the endless web open for anything they may want. We can design a web-site that is instantly accessible across the globe. Coupled with other SEO and SMO services, it can also design a comprehensive marketing package.