Everything must evolve and grow. That is the law of nature and applies to almost every sphere, including digital marketing. So what should be your digital marketing strategy in 2015? We give you some upcoming trends:
Cross platform synergy
Digital marketing will become part of overall marketing strategy with cross-platform synergy of all information and strategies. Consumers now gather their information from the various means available to them. Hence, a synergy in strategy and information is vital to create a uniform and focused impact. In other words, all marketing components will have to be given a uniform goal and combined for a greater impact.
Adapting to newer technology
Technology is changing so rapidly that marketers now have to be ready to embrace new avenues from the word go. 2015 is expected to be the year of wearable technology. It may have seem like science fiction a few years ago, but technology such as digital glasses, bracelets and other implements may acquire a more mass appeal in 2015. So, how will digital marketing strategy adapt itself to newer avenues?
There is a practical virtual vomit of information on the Internet today. Anyone who can string two sentences is busy typing out paras. So how do you stand out? In 2015 companies will be focusing on providing more value for their customers. Companies that just focus on selling and little else will lose out as people ignore their content. Instead the focus will shift to providing more value for the consumer, establishing the brand as the leading expert in its field.
Focus on distribution
Attention will also shift to distribution of the content. Where to publish, social media or newer web avenues that can be tapped –– these will be the questions that will drive the distribution network. It will also have to be measured and quantified as focus shifts to greater accountability and monitoring.
The current trend of mobile marketing strategy will continue with an even more renewed vigour. Mobile strategies, even today, continue to be offshoot of overall digital strategy, almost an afterthought. However, given its rising use and spread, mobile marketing will gain higher focus. Its ability to motivate buyers into instant action will be tapped more effectively in 2015.
These are our prediction of what awaits the digital marketing world in 2015. The question is, are you ready for it?